He and the team at Reality Games are betting that players will respond similarly to any real-world data. Landlord is successful, he believes, simply because players recognize and feel a connection to the properties available for purchase around them. CEO Zbigniew Wo?nowski says the game has seen some eye-opening retention stats including day 30 retention of over 30 percent ( the industry standard is 10 percent).Wo?nowski doesn't think it's advisable to force a player to get up and walk around in order to play a location-based game, though. Landlord is a Monopoly-esque board game where players virtually own properties and collect in-game cash from real-world locations?anything from a local Apple Store to a nearby monument. Image via Reality GamesOne recent location-based success can be found at Reality Games, which released its first game Landlord Real Estate Tycoon in early 2015. If a game is able to play off of this, I think we can create hubs where people aggregate for gaming.' Location-based games are fueled by familiarity In Pokemon Go, players are expected to choose teams and capture key points of interest. If Lee were starting again today, he says he ?would focus on large team-based mechanics. that he believes PoGo's advantage to Geomon was direct access to the original Pokemon IP. Consequently, the internet giant decided to shut down Geomon over concerns the game couldn't maintain popularity.Lee told Inc. Geomon was successful, reaching profitability and accumulating over a million users, but then Yahoo! acquired the studio in 2013.

Geomon featured similar gameplay to Pokemon, but with its own creatures called Espers. Ivan Lee, currently a product manager at Apple, founded Loki Studios, which released Geomon in 2011. Image via IBTimes UKIn fact, a location-based, monster-collecting game actually existed prior to PoGo. Though players are already demanding more location-based games?with investors and developers looking to supply the need?there are very few brands other than Pokemon that would be suitable to this style of game. Adrian Hon, creator of location-based fitness game, Zombies, Run!, says PoGo's success stems largely from the IP of a recognizable brand, as well as gameplay that's logically suited to the real world. Those with experience in location-based gaming believe many of the PoGo imitators will fail. Location-based games benefit from relevant IP But whether they can get it right remains to be seen. PoGo is on pace to earn well over one billion dollars in its first year, and industry experts agree that it will inspire many devs to try their hand at creating location-based games. Image via Niantic?I don't think Pokemon Go has opened the genre up, but has merely refocused developers on the genre,' says Jeremy Irish, CEO of Geocaching.

Monopoly board pogo original